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Social Media can be an intimidating place for newcomers. The best way to learn is either by fire (experience) or education. Education can be in any form - a blog, an eBook, or through friends or family. Just don't be caught breaking any of these 5 Unwritten Social Media Rules for Contractors when your business reputation is on the line!

How Contractors can Capitalize on Social Media

There’s more than a few ways you can find a contractor in 2015. Which one is most popular you ask? There is not a single correct answer to that question. The typical person looking for a contractor realizes how important it is to make the right choice. There is a lot of money and frustration on the line. Many people will use any and all means at their disposal to check on a potential contractor before even giving them a call.

Social media has become an integral part of our daily lives. It has also become a place for businesses to make connections, network & spread the word about anything they would like to share. Despite the unlimited potential social media marketing offers electrical contractors, only some of them use it. Even less use it properly.

Nearly 1 Billion people use Facebook every day. If you are a contractor or own any business in the electric, HVAC, or construction fields, you need to be on Facebook, too. The reason is the only reason that matters - you’ll make more money.

Twitter is a 24/7/365 platform for all of the news of the world. The construction industry is covered, like any other industry, in depth. You can learn about code changes & updates, revenues, mergers, Bills being passed, and anything else related to construction. Following the right sources for this information is critical. Here are some of the best sources of construction industry information on Twitter. Contractors of all kinds can benefit by staying up to date!

A Contractor values their tools. They allow them to do their job and make life easier on a daily basis. Marketing tools should be valued just as highly. They have the ability to generate consistent leads and sales. You won't have any work to do with your toolbox if you don't utilize the marketing tools at your disposal to bring in new business.